Our Brand Strengths
Shading Hues
Whether you're into the classic or love to get in on the trend, there are various shades to choose from, including the vintage look and other more fashionable options. Hope on our train to explore the wide shades we offer, that match every season and gathering!
Washes
Looking for an amazing pair of denim that suits your wardrobe? Well, we have been using our rope-dyeing technology on our products and the result is brilliant colored denim that adds comfort and style together. And we also give you clothes that can handle multiple washes without losing their color and vibrancy too early.
Denim Wash Collection
Deep to its Core- The darkest of them all with the truest dyes. ● Light Tint- A must-have shade for all genders. It uses the least water and is sustainable. ● Medium Tint- The most common denim that always is in style. So just go for it! ● Heavy Tint- The heavy washed, light tinted denim that best suits your weekend vibes. ● Icy Tint- The white bleached denim that makes you stand out.
Weaving Excellence
We have the strength to produce a variety of weaves. From Cam Looms and Dobby Looms that use air-jet loom technology to the Rapier Looms, a wide variety of equipment aids in producing the most comfortable and contemporary denim.
Stretching the Limits
There is always room for just a little more - A special combination of our own high-quality knit and flexible yarns works to create denim that fits every body type. No matter how much you stretch, it remains a cozy fit that complements your style and independence. We attempt to deliver comfort in every fit, making our jeans your ideal choice.
Thinking Sustainability
We are mindful of the impact we have on the environment and work towards minimizing it, taking you along in the endeavour.
Three Stretch Limits
Own the Comfort
Own the Comfort
With a normal stretch, stay in or go out in comfort. With 15%-25% stretch ace your tasks without hurting your thighs. Get the everyday denim and sit, stand, pose or sleep the way you like
BFF- Best Fit Forever
BFF- Best Fit Forever
The ultimate fit with apar stretch capabilities. You get 25%-50% stretch that lets you bend, and move in grace. The perfect stretch for your tight schedule.
The Elastigirl
The Elastigirl
I am even wearing jeans? Yes, that's what you would ask when you hop into the Elastigirl Denim. With the highest, 50%-75% stretch you can do everything. Go for that yoga class, get on that bike, run a mile, and get that denim today!!